Who is Your Ideal client?

Describing your Ideal Client succinctly and directly will give you clarity and focus. Your Ideal Clients have a set of common attributes that make them the perfect fit for the value you deliver, the competitive edge you hold in the market, and your company’s strategic goals.


Identifying and targeting the clients who are the best match for you and your company is a valuable strategy for improving productivity, efficiency, and customer satisfaction.


Your Ideal Client description should reflect the attributes of a perfect client for you and your company. This description should always include: